Plan Youth NL (NGO) and MTV Netherlands were looking for a way to connect with an audience of man and women between the age of 15 and 30 years old. To engage with this target audience, we created a virtual reality campaign, to raise awareness for the difficulties in the life of Indonesian girls. The campaign traveled across several culture and music festivals, was presented in a leading shopping mall for weeks and even the Dutch House of Representatives.
The virtual reality glass puts you -first person- in the shoes of an Indonesian girl and makes you experience the difficulties in her life. The tough decisions you have to make have great consequences over the rest of her life. The challenge is to find the right balance between retaining dignity and choosing what’s best for her future.
The project was exhibited for four weeks in a leading shopping mall in the Netherlands and traveled to many culture and music festivals. The estimated reach of the campaign is 50.000 viewers.