Inwork is an IT recruitment agency that was looking for a striking campaign for them to present at Holland’s leading IT fare. Apart from recruiting new talents, Inwork wanted to make a firm impression in the IT industry and bring their progressive and dynamic identity forward. We created an exclusive and mysterious campaign in which 25 of the fair’s visitors could participate and were promised to get a glimpse of the future. When the experience started, the lights were turned off and the participants had to solve puzzles to reach the climax. The glimpse of the future was brought by the business cards, that flew through the room once the puzzles were solved.
Over 3000 visitors have seen Inwork’s exclusive campaign. The experience holds a total of 25 slots and will be implemented at other fairs this year.