The combination of a carefully picked location and an unconventional campaign vouch for a high local reach. In the past, we created the Truly Green Christmas Tree, a campaign for sustainable energy that had a local reach of over 200.000 unique viewers:
The integration of a tightly directed campaign video into the right digital channels, can increase the reach by hundreds of thousands of viewers. Fumo, our interactive smoker’s pole, sets a perfect example. Apart from the 36.000 viewers of the YouTube video, Discovery Channel Canada made an item and broadcasted it on Canadian national television during Canada’s most popular science show, Daily Planet. This brings the estimated digital reach to 285.000 viewers.